Review of Start Your Own Home-Based Business (Wiley Business Basics) (Paperback)

I found this book extremely helpful! I am just starting to research and start my own home business and finding this book helped me to get my priorities in order. It is written step-by-step and even tells you where tocall or write for more information on certain subjects. I've suggested itto several people already and it will be my reference book for months tocome!

Product Description
A crash course in setting up your own business at home

Start Your Own Home-Based Business

Pick the Right Business for YOU

Present a Professional Image

Finance Your Business

Attract and Keep Customers

Any house on the block could be the birthplace of tomorrow's Fortune 500 company. Maybe it's yours. Small business gurus Greg and Pat Kishel show how to turn your home into a profit center with this crash course in setting up a home-based business. This accessible, hands-on guide offers step-by-step advice on every aspect of setting up shop at home-from picking the right business for you and selecting office equipment to presenting a professional image to potential clients and customers.

You'll find out how to:

• Finance and computerize a home-based business
• Prepare marketing, advertising, and promotion programs
• Achieve top-quality customer service that will attract and keep customers
• Deal with vital tax, insurance, and legal considerations

If you're thinking about starting your own business at home, or just curious about what it takes to do so, Start Your Own Home-Based Business is the all-in-one guide to making it happen . . . and making it profitable!

From the Back Cover
"A crash course in setting up your own business at home

Start Your Own Home-Based Business

Pick the Right Business for YOU

Present a Professional Image

Finance Your Business

Attract and Keep Customers

Any house on the block could be the birthplace of tomorrow's Fortune 500 company. Maybe it's yours. Small business gurus Greg and Pat Kishel show how to turn your home into a profit center with this crash course in setting up a home-based business. This accessible, hands-on guide offers step-by-step advice on every aspect of setting up shop at home-from picking the right business for you and selecting office equipment to presenting a professional image to potential clients and customers.

You'll find out how to: Finance and computerize a home-based business Prepare marketing, advertising, and promotion programs Achieve top-quality customer service that will attract and keep customers Deal with vital tax, insurance, and legal considerations

If you're thinking about starting your own business at home, or just curious about what it takes to do so, Start Your Own Home-Based Business is the all-in-one guide to making it happen . . . and making it profitable!

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Review of How to Promote Your Home Business: Free, Easy & Low-Cost Ways to Market Any Enterprise (Paperback)

This book is a goldmine of facts to support any home-based business owner, including writers.

I have been a home-based business owner involved in direct sales for the past ten years, so I was interested to see how John McLain's book might help me. Would it have anything I hadn't already learned in the past ten years? I must report that YES it does! McLain covers everything from press releases to trade fairs to websites in his book. He writes in a succinct and interesting way to excite and motivate his reader to have a successful business.

At just over one-hundred pages, this book is a quick read to get you started and moving towards success in your home business, no matter what kind of business you are running I'm confident you will find helpful information just for you.

One part of this book I was particularly interested in was all about press releases. I had learned the basics of writing a press release from writer's conferences I had attended but have not yet tried my hand at it. After reading McLain's tips, I feel more up to the task and believe I will be able to write a more effective release and direct it to the right people.

How to Promote Your Home Business is a great tool for any business owner, so go ahead and jump in and use his tips and techniques to take the steps to success.


Product Description
As a home-based entrepreneur you have the ability to offer a superb product or service, but without the know-how to market your enterprise, customers and clients will never beat a path to your door. That's a major reason why most businesses fail. This book will give you that know-how, and show you how easy it is to use the promotional secrets of the pros to achieve success -- even on a limited budget. Discover how to: Gain free publicity, promote your business, and produce ads that sizzle. John McLain is a veteran journalist, magazine editor, copywriter, and public relations practitioner who has been a publicist and national media consultant to 55 colleges and universities. He lives on Whidbey Island in Washington state.

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