Review of Google AdWords For Dummies (For Dummies (Computer/Tech)) (Paperback)

Greetings,

Like the previous reviewer, I also do not yet own this book.However, I own the first edition, AND, have been personally trained by the author, Dr. Howie Jacobson, specifically in Google Adwords. Howie has himself been taught from some of the best names in the internet marketing arena and has been at this game for over 5 years.Howie's knowledge of Google Adwords is comprehensive, but equally as important, he knows how to communicate these best practices and concepts to beginners.

The cost of the book is a "pittance" compared to what is at stake for your small business.On a money-making note, when Adwords is used properly, the advantages gained will not only increase your web traffic and sales, but it will also help you dominate your competitors whom are completely ignorant to the intricacies of the Adwords System.All of which is known, understood, and clearly communicated by the author.

(SIDEBAR: After you invest in this new edition, I would highly recommend HIRING Howie (for consulting) because he'll answer any and all of your detailed questions to give you a complete "road map" of how to proceed effectively and in a timely manner. Consider his consulting fee a great investment on how not to lose your shirt when merging into this volatile game of Google advertising.Many "know it alls" have lost tens of thousands of dollars by not flipping one or two important "Levers" in the Google Adwords System. And, Google's default levers need to be properly "tweaked" or you're in for a world of hurt!You don't want to start off behind the 8-ball.

As a Google Certified Professional myself, I can easily say that Howie knows everything you need to know to put your best foot forward and position yourself to begin profiting from his valuable information.

Best of Luck.

Garrett Todd
Impress Callers - Custom Messaging & Music On Hold
Replaces silence when you put your callers on hold.
[...]

Product Description

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit - see inside

Google AdWords lets you create ads that appear beside search results specifically related to your business - and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!

• See what's new - explore the changes in the AdWords interface, new free tools, and enhanced third-party tools

• Optimize - see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site

• Economize - use conversion tracking to keep your costs low

• What's best - benefit from best practices in split testing, opt-in landing page structure, and ad group structure

• Discover what works - learn from case studies where readers of the first edition share their experience and techniques they've used

Open the book and find:

• How to turn clicks into cash

• Secrets for writing ads that attract clicks

• How you control what your campaign costs

• Why you want to discourage some people from clicking

• Tips for choosing keywords that work

• How Google Analytics can help you increase sales

• Ways to identify your market

• Your Google AdWords gift card worth $25!

Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords



Click Here to see more reviews about: Google AdWords For Dummies (For Dummies (Computer/Tech)) (Paperback)

Review of Mastering Home Networking (Paperback)

I looked through this and about 5-10 other books on home networking at a bookstore. This book was my second choice, but I ultimately went for "Networking by Example" by Barry Press (which was especially helpful for people making networks with Linux and Windows in the same network).

The Henricks book was easy to follow, clearly explained, and had fairly good diagrams. But once again, I thought the Networking by Example was better.

Product Description
Discusses how a home network can revolutionize home computing, build a home network using cables, powerlines, phonelines, or wireless adapters, share Internet connection, files, printers, and other peripherals, and secure, optimize, and troubleshoot your network.Softcover.CD-ROM included.

From the Author
Mark Henricks is a freelance journalist, specializing in technology and business, whose byline has appeared on more than 1,000 articles in nearly 100 publications. He lives in Austin, Texas.



Click Here to see more reviews about: Mastering Home Networking (Paperback)

Review of Linux Smart Homes For Dummies (For Dummies (Computer/Tech)) (Paperback)

This book helps you to define and set up a complete home automation system. It is obviously based on the Linux operating system, and presumes that you have at least some idea about getting a Linus distribution, getting it installed and have a few development tools. The applications he discusses fit into several different categories: Entertainment, X10 controller, Weather, and of course in today's world - security.

There is a CD included with the book. It does not contain a Linux distribution, but instead several shareware programs that the home automater should find useful. These applications are all designed around Linux of course. If you should choose to automate your house using that other operating system, you don't want to use this book but instead 'Smart Homes For Dummies.'

Setting up a home system like this one is just about the ultimate in geek-dom, and very educational. Have Fun!

Product Description
A Linux smart home is about controlling and monitoring devices and information around your home using a standard personal computer, Linux, and its vast array of open source tools. You don't have to be a master programmer to create one. If you like to tinker with Linux, Linux Smart Homes For Dummies will guide you through cool home automation projects that are as much fun to work on as they are to use.

Home automation used to be limited to turning on lights and appliances, and maybe controlling your thermostat and lawn sprinkler, from your computer. While you still might not be able to create all the Jetsons' toys, today you can also

• Build a wireless network
• Create and set up a weather station
• Automate your TV and sound system
• Spy on your pets when you're not home
• Set up an answering system that knows what to do with calls
• Increase your home's security

If you know how to use Linux and a few basic development tools - Perl, the BASH shell, development libraries, and the GNU C compiler-Linux Smart Homes For Dummies will help you do all these tricks and more. For example, you can

• Discover the best sources for Linux-based home automation devices
• Set up a wireless network, create a wireless access point, build a bridge between wired and wireless networks, and route your own network traffic
• Build a personal video recorder with MythTV that will record to DVD, or set up a wireless streaming music system
• Create a smart phone system that takes messages and forwards them to your fax, modem, or answering machine
• Build a weather station that notifies you of severe weather alerts
• Control and secure your home automation network, and even check on your house when you're away

The bonus CD-ROM includes all kinds of cool open source software for your home automation projects. Linux Smart Homes For Dummies even includes lists of cool gadgets to check out and great ways to automate those boring household chores. A smart home's a happy home!

From the Back Cover
Make your home safer and more efficient with Linux

Linux home automation has never been simpler or more fun!

A smart home's a happy home! Teach yours lots of new tricks with Linux. Not only can you arrange automation for lights, appliances, and watering the lawn, you can also build your own TV recorder, pipe music throughout the house, set up a severe weather alert, and control everything from your Web browser.

Lots of open source home automation software, including:

• MisterHouse home automation server
• MythTV personal video recorder (PVR)
• OpenWrt customizable software for wireless applications
• PuTTY, a GUI-based ssh client
• Wireless networking software: ndiswrapper and wpa_supplicant
• and much more!

Discover how to

• Set up a wireless access point and build a network
• Build a software-powered smart phone system
• Control lights and appliances
• Have your house monitor the weather
• Access your home automation system online

For details and complete system requirements, see the CD-ROM appendix.



Click Here to see more reviews about: Linux Smart Homes For Dummies (For Dummies (Computer/Tech)) (Paperback)