Greetings,Like the previous reviewer, I also do not yet own this book.However, I own the first edition, AND, have been personally trained by the author, Dr. Howie Jacobson, specifically in Google Adwords. Howie has himself been taught from some of the best names in the internet marketing arena and has been at this game for over 5 years.Howie's knowledge of Google Adwords is comprehensive, but equally as important, he knows how to communicate these best practices and concepts to beginners.
The cost of the book is a "pittance" compared to what is at stake for your small business.On a money-making note, when Adwords is used properly, the advantages gained will not only increase your web traffic and sales, but it will also help you dominate your competitors whom are completely ignorant to the intricacies of the Adwords System.All of which is known, understood, and clearly communicated by the author.
(SIDEBAR: After you invest in this new edition, I would highly recommend HIRING Howie (for consulting) because he'll answer any and all of your detailed questions to give you a complete "road map" of how to proceed effectively and in a timely manner. Consider his consulting fee a great investment on how not to lose your shirt when merging into this volatile game of Google advertising.Many "know it alls" have lost tens of thousands of dollars by not flipping one or two important "Levers" in the Google Adwords System. And, Google's default levers need to be properly "tweaked" or you're in for a world of hurt!You don't want to start off behind the 8-ball.
As a Google Certified Professional myself, I can easily say that Howie knows everything you need to know to put your best foot forward and position yourself to begin profiting from his valuable information.
Best of Luck.
Garrett Todd
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Product Description
A completely updated reference to help you get the most value out of your AdWords campaigns
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.
Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.
- A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
- Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
- Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
- Includes a Google AdWords gift card worth $25 (details inside book)
With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!
From the Back Cover
Boost your bottom line with your $25 Google AdWords credit - see inside
Google AdWords lets you create ads that appear beside search results specifically related to your business - and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!
See what's new - explore the changes in the AdWords interface, new free tools, and enhanced third-party tools
Optimize - see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site
Economize - use conversion tracking to keep your costs low
What's best - benefit from best practices in split testing, opt-in landing page structure, and ad group structure
Discover what works - learn from case studies where readers of the first edition share their experience and techniques they've used
Open the book and find:
How to turn clicks into cash
Secrets for writing ads that attract clicks
How you control what your campaign costs
Why you want to discourage some people from clicking
Tips for choosing keywords that work
How Google Analytics can help you increase sales
Ways to identify your market
Your Google AdWords gift card worth $25!
Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords
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