I bought both Adwords for Dummies and the Ultimate Guide to Google Adwords and they are both good books but the Dummies guide has proven more useful.First off, the Dummies guide is about 90 pages longer, feels more comprehensive, has more step by step instructions and has many more screen shots than the other guide.What's more, the Dummies format makes it familiar once you open the cover, so it's easier to digest information with familiar icons, tips and warnings throughout, especially if you're not an expert at this stuff. Secondly, the $25 Google Adwords gift card (which was actually $30 for me as it also covered the $5 sign up fee) was great and easy to use.Make sure you apply it to your Adwords account when you sign up or within 15 days of signing up. The Ultimate Guide to Adwords cover says it has details on a "Free Google SuccessToolkit" ($85 value) inside, but I have yet to find it.Looked in the index, intro, front and back covers, kind of irritating.Product Description
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
From the Back Cover
Discover which keywords attract customers and make money
Use your $25 Google AdWords credit to start boosting your bottom line today!
What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.
- Activate and manage an AdWords account
Determine your market's profitability
Write and test your ads
Measure ad results
Choose the perfect keywords
Keep your customers happy
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